It’s made with four pieces of bent wire and two plastic “hinges.” A simple book holder⎯purchased a few years ago as an item for personal connivance⎯has become an icebreaker in the world of book promotion.
Discovered at a local B&N, it was the answer to how I could comfortably and easily read a book while eating out, something done daily since an intimate knowledge of the kitchen is not in my realm of experience.
The item immediately drew attention. It became a regular occurrence for strangers to stop and ask questions. Inevitably, the conversations led to a discussion about favorite types of books and authors.
When I became a book peddler as well as a reader, I did not make an immediate connection with the book holder. The only thing I discovered was that I hated to approach strangers cold turkey and ask, “Do you like to read mysteries?”
Then came the day when I was sitting at a table outside a Barnes & Noble. A gentleman who had just left the store, package in hand, stopped to ask me about the book holder. The conversation moved from it to the type of books we liked to read.
Now I just happened to have several bookmarks with me that day, left over from an earlier event. When he said he loved mysteries, I gave him a bookmark for THE PROVIDENCE OF DEATH and the standard POD spiel about green books that saved trees. He was told that the book could be ordered.
The man went back inside the store, bought one of the book holders, and stopped again on his way out the second time. Not only did he thank me for info on the book holder, he told me he read the bookmark and ordered a copy of the book.
Needless to say, whenever I’m now sitting in a public place, a few bookmarks are in hand. If a stranger breaks the ice, approaches me about the book holder, it’s very easy to steer the conversation around to the point where I am offering the person a bookmark for THE PROVIDENCE OF DEATH.
It may not be a quantum leap in book promotion, but for a guy who hates to do the cold-turkey approach with strangers, it’s a nice feeling to hand a person a bookmark, suggest they might like to buy my book, and have them thank me in return.
